The US multinational toy manufacturing company Mattel has teamed up with the US tech giant OpenAI. Mattel partnered with an AI firm to make smart tech toys powered by AI that will change how we play.
OpenAI shared this exciting partnership on Thursday, demonstrating its expansion beyond business software into the realm of fun products for people.
The move could redefine how children engage with toys in the coming years. The partnership will leverage OpenAI’s advanced technology to develop innovative products under Mattel’s popular brands, with the first AI-enhanced item slated for release later this year, according to an OpenAI statement. Mattel will also use ChatGPT Enterprise, one of the smart AI tools, in its work to make product design and creativity better.
It will use AI to create cooler toys. This is happening as AI starts to play a bigger role in everyday items, mixing new technology with old-fashioned fun. Plus, this partnership connects with Mattel’s growing entertainment world, which includes plans for movies based on popular toys like Hot Wheels and Polly Pockets.
As per the reports, executives from both companies hinted that this technology might introduce digital assistants modeled after Mattel characters or make classics like Magic 8 Ball and Uno more interactive. Josh Silverman, Mattel’s chief franchise officer, emphasized the goal: “We plan to announce something towards the tail end of this year, and it’s really across the spectrum of physical products and some experiences.”
He described the debut product as spanning physical toys and digital experiences but kept details under wraps. Keeping kids safe and protecting their privacy is super important for Mattel because its toys are for young people. Both Mattel and OpenAI promise to make sure the toys are safe and right for kids of all ages. Mattel will stay in full charge of its toy ideas and how they’re made, and they started talking about this partnership late last year.
Brad Lightcap, OpenAI’s COO, said this teamwork gives Mattel cool AI tools to work faster and create new things. This deal is part of OpenAI’s big partnerships, like working with Microsoft for cloud help and Apple to add AI to iPhones. Both the firms Mattel and OpenAI are focused on safe, kid-friendly toys while using OpenAI’s powerful AI, which is already super popular worldwide.
