Inversion Capital, founded by Santiago Roel Santos, is launching a custom Layer 1 blockchain on the Avalanche network to bring traditional businesses onto the blockchain.
The new blockchain will support Inversion’s unique private equity strategy, which involves buying established businesses and adding blockchain technology to their operations. This approach is similar to the financial engineering methods of private equity firm KKR, but with a focus on “crypto engineering.”

Inversion’s approach is different compared to conventional crypto adoption methods. Inversion intends to acquire firms and integrate blockchain into their current operations rather than persuading them to embrace blockchain.
This strategy aims to demonstrate that blockchain technology can go beyond speculation and actually enhance business operations by reducing costs, improving margins, and offering new services like stablecoin payments in essential sectors such as mobile and banking.
Avalanche was selected for this project because of its scalability, flexibility, and ability to customize privacy settings and transaction permissions. It is easy to integrate with current systems and attract developers since it works well with Ethereum-based apps.
It is a wonderful fit for Inversion’s objectives because of its recent upgrade, which has made it simpler to establish a custom Layer 1 blockchain.
Inversion Capital’s blockchain project focuses on buying companies with strong customer bases and established networks. This allows them to bring those users onto the blockchain, especially through services like mobile, banking, and the Internet.
By making blockchain technology invisible to users and offering products like stablecoins, Inversion aims to encourage crypto adoption in everyday services.
Inversion’s main goal is to show that blockchain isn’t just for speculation but can be a powerful tool to help businesses run more smoothly.
Using decentralized finance (DeFi), stablecoins, and other blockchain innovations, Inversion plans to build a sustainable blockchain economy. This will help speed up crypto adoption and prove that blockchain has the potential to transform industries.
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